Ron Coby is a Registered Investment Advisor (RIA) and a Commodities Trading Advisor (CTA). From 1987 to 1988, he was a Margin Clerk for Broad Court Capital; a division of Merrill Lynch, in New York City. Ron then worked for Paulson Investments in 1988 and later became vice president syndicating initial public offerings. In 1995, Ron co-founded Despain & Coby, an Oregon-based private equity fund, which later became Coby Capital Management from 2001 until 2006. He founded Performance Equity Consulting where he consulted publicly traded companies and as Managing Member of Viewpoint Securities. In May 2008, Ron co-founded Coby Lamson Capital Management a money management firm, with his partner, Dennis Lamson in Medford, OR.

Ron graduated from Cleveland State University in 1986 with a Bachelor of Science degree in Marketing. He is the author of "The Upside of Down", which is now available wherever books are sold.